Gorgeous Cans are the package for a series of tea products. The package presents the microphotography of tea leaves, on which are monochrome tea texture overlaid with matte gold high-gloss, which highlights the unique brand feature. The color of cans is based on the color of tea drink, which is so intuitive to help consumers choosing among various tea types. The outer tinplate material is recyclable, while the inner layer of the can is made of food-grade PP material that has never been used for making tea cans. It ensures the direct storage of tea leaves and keep away from moisture given its good sealability of an inner screw lid. The surface of the can is of matte, frosted ink texture, which is free from fingerprints. It also broke through the craftmanship of color rendering on different materials to get a consistent color inside and outside the can.
tea'stone 锦罐是系列茶叶产品包装，以独具品牌特色的茶条索微摄视觉形式呈现，单色茶叶肌理叠加哑金色高光质感；外观颜色按茶汤色分类, 直观展示便于选茶；罐身外层马口铁材质可循环使用，内层采用茶罐领域未曾采用的食品级PP材质,茶叶可直接放入储存，密闭防潮；内螺旋盖设计；哑光磨砂油墨质感，不沾指纹；突破材质显色工艺限制，罐身内外颜色一致。
idea
We hope to present the beauty of tea in a visual form of tea leaves microphotography, which
We hope to present the beauty of tea in a visual form of tea leaves microphotography, which
enable consumers feel the quality of packaging from inside to outside, then lead them to
experience the purity and quality of original tea leaves, and at the same time establish a brand image in their hearts.
理念
希望利用茶条索微摄视觉形式展现茶叶本身之美，让消费者从内到外都能感受到茶叶的品质感，引领用户体会原叶茶的纯净与品质，同时建立深刻的品牌印象。
希望利用茶条索微摄视觉形式展现茶叶本身之美，让消费者从内到外都能感受到茶叶的品质感，引领用户体会原叶茶的纯净与品质，同时建立深刻的品牌印象。
form
The beauty of tea itself is worth of attention, and such design of cans will make the tea leaves visible through magnifying the details, through which consumers can intuitively feel the professionalism and aesthetic taste of the brand. Besides, the design of overprinted matte gold highlights the sense of quality of the product.
The beauty of tea itself is worth of attention, and such design of cans will make the tea leaves visible through magnifying the details, through which consumers can intuitively feel the professionalism and aesthetic taste of the brand. Besides, the design of overprinted matte gold highlights the sense of quality of the product.
外观
茶叶的美本身值得关注，将无惧放大细节，令茶叶纤毫毕现，让用户直观感受品牌的专业性与审美品味；叠印哑光金的设计十分凸显品质感。
function
Integrated design of inner spiral lid, flat appearance, easy to open and close.The color of cans is based on the color of tea drink, which is so intuitive to help consumers choosing among various tea types.The name sticker is easy to tear off and convenient for recycling.
功能
内螺旋盖一体化设计，外观平整，方便开合。茶汤色系分类,罐身内外颜色保持高度一致，直观展示可选茶类，利于用户一眼辨认与选择。品名贴纸化，易于撕去，方便循环使用。
differentiation
In terms of packaging design, it is rare to use the form of the tea leaves in packaging design, which returns to the origin of the tea leaves and fit the natural sense and professionalism delivered by the brand. In terms of craftmanship, the use of modern materials achieved excellent performance and showcased the beauty of modern process.
差异化
罕见地使用茶条索本身形态做设计，回归原叶茶本源，贴合品牌本身所传达的博物感及专业性。在工艺执行上，使用现代化材料体现优良的性能和时代工艺之美。
impact
We give priority to the user's ease of use. Gorgeous cans are both commodity packaging and reusable tea storage cans; the materials are selected from recyclable materials that will not pollute the environment and are sustainable.
影响力
我们优先考虑到用户使用的方便程度，锦罐既是商品包装，又是可重复使用的储茶罐；材质上选择可循环使用材料，不会对环境造成污染，走可持续发展道路。
我们优先考虑到用户使用的方便程度，锦罐既是商品包装，又是可重复使用的储茶罐；材质上选择可循环使用材料，不会对环境造成污染，走可持续发展道路。
THANK YOU.
